App store download rankings
In Summer of 2020, Instagram announced their newest feature, Reels, which is in direct competition with TikTok. Between IGTV, Instagram Lives, and Instagram Stories, the app provides plenty of opportunities for marketers to engage with their audience. According to Statista, brands uploaded an average of 0.7 posts to the social platform every day in 2018. Instagram is especially useful when it comes to marketing. Though this app likes to keep their stats under wraps, it's fair to assume that due to its popularity and unmoving status in the app stores, it has surely retained its popularity in 2021. This photo and video sharing app is one of the most popular apps among Gen Z and Millennials. Rounding out the Facebook family is Instagram. Facebook Advertising and marketing are two very important activities for marketers. The Facebook family includes Facebook, Instagram, WhatsApp, and Facebook Messenger. According to Statista, it is the most popular app publisher world wide, based on downloads.
Facebook has been especially useful during this time when people wanted to connect and stay in touch.įacebook is consistently in the top 10 Apps in the Apple App Store and Google Play Store. This statistic is great news for marketers as TikTok marketing opportunities are growing, from creating organic content to paid TikTok Ads.Īs the number one app in the entire world, it is no surprise that Facebook is one of the most popular apps of 2021. Social media users are already attracted to video, and when you combine that with TikTok’s intelligent algorithm, you create a nearly irresistible app for users. Initially this app was seen as a Gen Z space only, but it has experienced an influx of new users due to world-wide lockdown measures.Īs more users are stuck at home and on their phones, they’re looking for new ways to entertain themselves. By April of last year, the app had amassed over 2 billion downloads overall globally. It’s no surprise that TikTok is one of the most downloaded apps of 2021. Keep in mind that certain apps that are growing fast (like Clubhouse) are not on this list because they are only for iPhone users and therefore not as widely downloaded. Let’s take a look at the current most downloaded apps of 2021 in the Apple App Store and Google Play Store. In order to optimize campaigns, it is essential to know what your target audience's online behavior is and what are the best channels to connect with them.
But, marketing hasn’t stopped, and if you want to continue your mobile marketing campaigns, it's important to understand which apps are dominating the market. The COVID-19 pandemic has had a big impact on the most popular apps of the year. Just about every industry and sector was impacted by the year’s events, including app downloads and this of course has carried over into 2021. 2020 certainly saw its fair share of curve balls. Without context, the most downloaded apps of 2021 so far may look a bit surprising.